The quick and easy way to sketch with the paper wireframes, gave me the confidence to create new solutions to address the users pain points and to have the right solution to start the digital versions.
* Stars were used to mark the elements of each sketch that would be used in the inicial digital wireframes.
The feedback and findings from user research, where used to solve the users problems on the screen designs.
Set of digital wireframes used to create a low-fidelity prototype. The main user flow connected was Schedule a Veterinary Visit and this way the prototype could be tested in the usability study.
Two rounds of usability studies were conducted. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Findings from Round 1
Findings from Round 2
The first digital versions were useful to perform the usability study, after which I was able to reorganize the information and hierarchy of the homepage. I created the Appointment Notice section in a prominent position with the call-to-action Schedule button, that was exchanged with the Emergency button, now in the bottom navigation bar.
After the 2nd usability study I realized that users were trying to edit the text, taping over the rectangles instead of using the Edit button. Then I unified all the text in a gray area, changed the outline color of the pictures from orange to gray and I renamed the button Edit for Back.
The final high-fidelity prototype shows 2 possible flows to Schedule a visit: from the Homepage and from the Pet Profile
IMPACT
The KC Vet app is focused in meet the users needs and that's the feeling you get at the time to interact with it. "The app is very easy to use. It has a smooth and appealing way to book a veterinary visit.", quote from peer feedback.
WHAT I LEARNED
"While designing the KC Vet app, I learned that users interviews are the main source of truly user need finding. Accessibility is crucial in order to facilitate the experience to more diverse user spectrum. After running two usability studies the feedback obtained is precious to enhance the app's design."
Conduct another usability study to check if the pain points were correctly addressed.
Keep doing user research to find in the way new user needs.
Perform small survey within the app to have real time feedback of user experience satisfaction.
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